AndAbel Art and Design
• Pet Portrait Painting • Painted Family Portraits •
• Memorial Portrait Paintings • Casket Art •
• Commissioned Paintings • Original Artwork •
• Professional Graphic Design • Logo Design •
Artistic Services by Montana Artist Shawn Abel
Revisions to Design Concept - Step 2:
Once you've received and review the Design Concept Sheet, mark out the changes you would like to see made before the first round of proofs. This is an opportunity to select the elements of each Design Concept you DO like while eliminating elements you DO NOT like. I will use your feedback on the Design Concept to generate a first round of proofs that focus on the things you actually want to see in your logo.
Design Proofs - Step 3a-3c:
Once we have been able to identify the right direction for your logo design with your revisions to the Design Concept Sheet, the Design Proofs can begin. Utilizing your feedback, and focusing on the desired elements mentioned above, a set of logo designs (2-3) will be created for you to review.
3-Phase Proof Process - Step 4a-4c:
This is where the three-phase proofing process I utilize comes into play. Clients are given an initial Proof A, are asked for desired revisions that will be used to create Proof B. Proof B is then reviewed and revised resulting in Proof C, the final proof for this stage. While it is possible to get to the desired design with fewer than three revision phases, any proofs requested after Proof C will be charged at my hourly rate.
Coloring - Step 5a-5c:
You may have noticed that up until this point everything has been in black and white. There is good reason for that as a black and white version of your logo will likely be needed for T-shirts as an example. Over my 20 years of experience I've noticed that sometimes a logo looks great in full color, but either looks shabby in black and white, or can't even be converted to black and white. Starting in black and white also helps clients to focus on the elements without the distraction that color can sometimes provide.
That being said, Your logo will need to be colored, and that's where this step comes in. Based on the elements of the design and your personal desires, a new three-phase proof process will start - this time focused on coloring your logo.
Color Revisions - Step 6a-6c:
There are literally millions of colors at my disposal. Selecting the right color palette for your logo is a crucial step. Use these color descriptors to help.
RED - A strong, noticeable color often used in warning signs and flags. It is a hot color evoking powerful emotions like lust, passion, war and sex. It also has a fun sporty side associated with fast cars.
ORANGE - A bright warm color representing fire, warmth and the fun of tropical images. It is a youthful color associated with healthy food and works to stimulate appetites and increase oxygen supply to the brain while stimulating mental activity.
YELLOW - The brightest color visible to the human eye, this color is cheerful and energetic. It is playful like rays of sunlight, and cheerful as children playing. Darken it a bit and the mood turns to fear and cowards as an unpleasant and unappealing color.
GREEN - The iconic color of nature and health, this color represents growth in nature, money, fertility and safety. In its lighter shades it is a relaxing color favored by the healthcare industry, go darker and you find the power of armies and financial institutions.
BLUE - Creativity and intelligence are the hallmarks of this color. Popular amongst large corporations it tends to imply loyalty, strength and wisdom. Its calming nature stems from is prevalence in the sky and throughout the oceans.
PURPLE - A combination of the power of red and stability of blue, this color is often used to represent nobility and prestige. It is a magical and mysterious color tied to luxury, wealth and extravagance.
Final Logo Design and Files - Step 7:
Once we know the design and we know the colors, I can provide you with your logo on a disc, thumb drive, or digital download site (I use dropbox.com). Those files will include your logo in black and white, spot color, and rendered full color versions in the Seven File Formats You Need For Your Logo (see below).
Design Concept - Stage 1:
The Logo Design Process starts after a conversation about your desires for a logo with the Design Concept. Utilizing the information gathered during our discussion, I will use this stage to typically give clients three to five rough concepts based on their requirements for the logo. This is the starting point.
Logos - 7 Steps to a New Identity
Already have a Logo - just not a very good version of it? I can help with that too!
Throughout my career, I've often had customers/clients who have a logo already - they just don't have the files they need to get the logo reproduced.
For example, I've had several customers come to me looking to have a large
sign, or T-shirt graphic with their logo, but the only version of the logo they
have is the one printed on their business card or the low resolution file on
their company website.
These customers/clients need the seven file formats referenced above. My
Logo Re-Build service was developed for just those people.
I take the low resolution, unworkable version of your logo and give you everything in my standard logo package, but at a reduced rate.
